EMC has acted as lead advisor to TekCor4 in its acquisition of Marketing Delivery, a specialist provider of automotive digital marketing solutions. This deal was completed alongside securing a minority growth investment from US venture firm FM Capital.

The acquisition brings together TeckCor4’s predictive aftersales intelligence platform with Marketing Delivery’s AI-powered customer engagement technology. Together, they will enable automotive retailers to generate actionable insights, enhance customer communications, and deliver AI-driven marketing campaigns that strengthen loyalty and long-term value. 

For TekCor4, this acquisition significantly broadens our capabilities and will accelerate our growth across the UK dealer network. By combining TekCor4’s data intelligence with Marketing Delivery’s communication expertise, we can help the automotive industry move faster from insight to action. Working with EMC through this process has been invaluable in helping us navigate the transaction smoothly and strategically.

ALEX RIMMER, CHIEF EXECUTIVE OFFICER, TEKCOR4

Founded in 2007, Marketing Delivery has supported UK automotive retailers and OEMs in building stronger customer relationships through data-driven communications. Its VoiceBox platform automates personalised email, SMS, and social media campaigns for over 500 UK retailers. 

We were delighted to support TekCor4 with their first strategic acquisition. Completing this in parallel with funding from a US institutional investor with deep sector expertise positions the business for continued growth. 

Combining TekCor4’s data-driven intelligence with Marketing Delivery’s AI-powered engagement platform represents a major step forward for the UK automotive sector. We are proud to have worked alongside the team to help bring this deal to fruition.

Ryan Smith, Partner, EMC Corporate Finance

Formed in 2023, TekCor4 now works with over 75% of AM100 dealer groups. This acquisition positions the company to offer a fully integrated solution – taking clients from intelligent insights to automated, AI-driven action. 

Advisors on the transaction
EMC Corporate Finance (Lead Advisors)
DMH Stallard (Legal – Investment)
Gaby Hardwicke (Legal – Acquisition)

Find out more:

www.tekcor4.com   
www.marketingdelivery.co.uk